Superspecs
Superspecs is part of the Ohio Department of Health's Save our Site program. It provides free eye safety equipment to children aged 18 and younger. Previously, they’d been known as “Play Hard. Don't Blink.” Because they had expanded their program from just sports equipment to career, 4-H, and more, they needed a totally new brand that would support that expansion.
Working in collaboration with Mynte Design Co, we delivered naming, strategy and messaging for the new brand. We also wrote copy for the updated website, and several pieces supporting Superspec’s programs.
The brand story established a creative platform, sets the tone for the brand voice, and serves as inspiration for headlines.
An eye safety presentation was designed for students to deliver to other students at 4H club meetings. View the entire presentation.
