TRANSFORM YOUR BRAND INTO A POWERFUL SALES TOOL.
What if you could stop spending so much time hunting for customers, and instead, create a system that brings them to you?
Introducing KNOWN Brand Coaching, the totally new way to combine your brand and marketing into one easy-to-execute system.
Even if you don't know where to start
Even if you don't quite get the difference between “branding” and “marketing”
Even if you're not a writer, designer, or photographer (or creative at all)
And yes, especially if you want to shorten the time it takes to turn prospects into customers.
HOW KNOWN BRAND COACHING WORKS:
1. Create a focused foundation that makes it crystal clear for your customers how you serve them
2. Learn to showcase what you do in a way that gets customers excited to buy from you
3. Craft a custom marketing strategy that makes it simple to get in front of new people
In short, you'll develop a brand that genuinely represents who you are, resonates with customers, and increases your visibility.
HOW WOULD IT FEEL IF YOUR CUSTOMERS GOT AS EXCITED ABOUT YOUR BUSINESS AS YOU DO?
Hello! I'm Laura Rees. I've worked in branding for 20 years, and one of the things I love most is seeing people's eyes light up when they tell me about their business — why they started it, what they do, and how it helps people.
My job has always been to translate that enthusiasm, expertise, and unique spin on things into communications that get the right customers excited, too.
That's what we do inside KNOWN Brand Coaching. I use my experience as a brand strategist, copywriter, and creative director working with some of the world's biggest brands, and teach you the same principles they use to get known, stand out, get customers stoked — and see results.
KNOWN BRAND COACHING IS FOR YOU IF:
You have something really great to offer your customers, but you're frustrated that more people don't know about it.
You're "marketing," but it doesn't seem to be doing any good — and it all feels like it's taking so. much. time.
You know you need to be putting some kind of content somewhere (like in a Facebook group, on your LinkedIn feed, on a podcast episode, etc), but have no idea what to post where.
You keep chasing new tactics to see if they'll work any better than the last thing you tried.
You're smart and fun (no joke - this is a must).
but if you're looking to go from 0 to $1M in 30 days or aren't willing to put in the work* — this is not going to be for you.
*Don't worry, we'll make it fun.
Meet Leslie, who did 1:1 coaching and uses the Brand Selling System for her music therapy company
"Working with Laura has been incredible. Even though we are a small company, she treated us like a Fortune 500 and really dedicated herself to walking us through our company goals to determine our focus and message. We literally had almost no social media presence and definitely no audience. Since implementing strategies taken directly from Laura’s guidance we have increased our social media presence and built a solid audience of the right customers. The value added to our company with her training is priceless."
You'll complete seven projects inside the KNOWN Brand Coaching program:
Get close to your customers: You'll learn the best way to do customer research, uncover invaluable insights, and understand how to chart out the key characteristics that lead to compelling messages
Get clear on competitors: You'll learn how to examine what other organizations are doing so you can quickly identify a space in the market you can own
Develop critical content: You'll create messages that your customers will pay attention to, and that you'll use as the base for all your marketing efforts
Sexify your solution: ok, I know sexify isn’t a word, and sexy is relative here, but this is where you'll learn how to use visual and verbal language to make your brand appealing, eye-catching, and memorable
Write your brand playbook: You'll take all the work you've completed so far and organize it into a single document that will let you develop endless brand content
Queue up your brand stories: You’ll learn how to tell stories instead of just writing content, then you’ll put a bunch of them together so your content’s handled for the next month (at least)
Set up your system: You'll craft a marketing funnel and start putting your brand to work
BONUS: TEMPLATE PACK: You'll get starter templates you can personalize to get a jump start on executing
BONUS: SOCIAL MEDIA 101 You'll get access to my Social Media Video master class that teaches you how build authority in your industry, connect more deeply with customers, and shorten the sales cycle with video — even if you've never picked up a camera. (you don't even need one as long as you have an iphone!)
WITH KNOWN BRAND COACHING, YOUR CUSTOMERS WILL UNDERSTAND THE TRUE VALUE YOU GIVE THEM.
Your investment is $1600.