Cyanna, Director of Brand & Marketing

2015 - present 

I lead marketing efforts for Cyanna and creative projects for clients in the education sector.

Responsibilities:
•    Create and execute marketing campaigns for our software and consulting offers.
•    Manage shooting and production of lecture videos used within our curriculum offer.
•    Manage and execute projects for clients as needed, including brand strategy and development, logo design, print collateral, and websites. 

A few of my clients: International Health Coach University, Collective School of Music, Central Pacific College, Commission on Massage Therapy Accreditation

Ologie, Associate Creative Director

2010 – 2015

I led a studio within the agency that established and evolved brands, created logos, and executed a variety of print, digital, and environmental tactics. 

Responsibilities: 
•    Providing direction on strategy and creative work.
•    Managing day-to-day activities and professional development for a team of designers and writers.
•    Simultaneously ensuring both top creative quality and strategic alignment with client objectives (no creative for creative’s sake).
•    Developing brand and messaging strategy.
•    Writing a fair amount of copy (and stretching brand voice from humorous to informative to clever to inspiring and back again).

A few of my clients: Dave Thomas Foundation, Food Network, Nationwide, Cardinal Health, PNC, Alliance Data, Marquette University, Denison University 

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Freelance Copywriter

2007 – 2010
I built a freelance copywriting business starting with no established industry contacts. I grew it to be my sole source of income.

A few of my clients: Exel Logistics, Emerson Network Power, Dick’s Sporting Goods

ICC

1999 – 2008
At ICC, I managed internal communications and HR.