the SOCIAL MEDIA VIDEO 101 workshop
What if you could build authority in your industry, connect more deeply with customers, and shorten the sales cycle?
You can — with social media video content.
Even if you don't know where to start
Even if you don’t have any idea what your videos should be about
Even if you’ve never picked up a camera
And yes, especially if you’re a regular small business owner who’s not a marketing person (just someone who’s really excited about what you offer and wish more people knew about it).
Join me for the
SOCIAL MEDIA VIDEO 101 WORKSHOP
December 2, 2020
12PM - 3:30PM Eastern, via Zoom
THIS EVENT IS NOW PAST. If you’d like to join the waitlist for future events, fill out the form below:
IN THE SOCIAL MEDIA VIDEO 101 WORKSHOP, WE’RE GOING TO:
Cover exactly why social video content can be such a game-changer for your business
Identify the kind of content that matters to your audience, and come up with a bunch of ideas for yours
Talk about common mistakes small businesses make when they DIY video and how to avoid them
Walk through how to craft a story that's compelling and meaningful to your potential customers — and how to tell it in as little time as possible (like thirty seconds) because most people scroll by anything over a minute
Learn step-by-step basics of how to plan, shoot, and edit a video using your iPhone and Mac
This workshop is interactive and hands-on. You’ll walk away with a content plan and your first finished video.
HOW WOULD IT FEEL IF YOU COULD POST SOCIAL MEDIA CONTENT THAT GOT YOUR AUDIENCE EXCITED ABOUT DOING BUSINESS WITH YOU?
Hello! I'm Laura Rees. I've worked in branding for 20 years, and one of the things I love most is seeing people's eyes light up when they tell me about their business — why they started it, what they do, and how it helps people.
My job has always been to translate that enthusiasm, expertise, and unique spin on things into communications that get the right customers excited, too.
That's what we’re going to do in the SOCIAL MEDIA VIDEO 101 WORKSHOP — use your genuine passion for your business to create social media content that stands out, gets customers excited — and helps you see business results.
THIS WORKSHOP COVERS THE BASICS, SO IT’S FOR YOU IF:
You post to social media, but don’t have a real plan or strategy
You don’t have any experience with DIY videos
You think doing videos for your social media would be good for promoting your business, but don’t know how to begin
You got a quote from a video person, but it’s out of your budget just yet
You want to be doing more short videos for LinkedIn, Facebook, Instagram, or Youtube, you'd like to do Instagram Reels and / or TikToks, or all that
Leslie Shoecraft, Rhythm-N-You Music Therapy
"Working with Laura has been incredible. We literally had almost no social media presence and definitely no audience. Since implementing strategies taken directly from Laura’s guidance we have increased our social media presence and built a solid audience of the right customers. The value added to our company with her training is priceless."
Consider these stats:
Social media posts with video have 48% more views.
Social video generates 1200% more shares than text and image content combined.
72% of customers would rather learn about a product or service by way of video.
85% of consumers want to see more video content from brands.
There are more, but you get it — social video is where it's at (and where it's going).