Increase KNOW, LIKE, and TRUST: the brand consistency audit

What you've heard before: people buy from you when they know, like, and trust you.

What can be frustrating as hell: how can I get anyone to KNOW me when it seems like everyone else on earth is also trying to get customers to KNOW them!? 😫

Here’s the simple thing I need you to do this week if that sounds familiar: Conduct a BRAND CONSISTENCY checkup.

Here's how:

Look at all your brand stuff (your website, your emails, your youtube, your insta, your FB, etc, etc) and ask yourself:

1. Does my brand *look* consistent? Am I using the same 1 - 3 fonts? The same style of photography? The same 2 - 4 colors?

2. Does my brand *sound* consistent? Am I using the same tone of voice in every communication?

3. Am I delivering a consistent *message* about what I do? Would my customers be able to describe very quickly what I do and how I help them?

4. Am I talking to the same, *specific potential customer* in every communication?

I went over this with a client a couple weeks ago. Even though her message and customer were clear, she’d been using allll the colors and allll the fonts in her Instagram posts. New post, new visuals. It looked like her brand had multiple personalities.

BUT — after she started consistently using the same fonts and colors every time, her engagement and following increased. Why? Because she made it easy for her audience to recognize her!

✨BRAND CONSISTENCY✨ is one of the simplest things to do, but one of the biggest mistakes I see entrepreneurs making.

Friends, there’s a lot of businesses on the internet. The first step to making yourself KNOWN among them is basically to show up every day in the same outfit, saying the same thing in the same way, and talking to the same person. (redundancy is A-OK when you’re building your audience!)

My challenge to you this week is to take a look at those four areas above and see if one of them needs a little shoring up for your brand.

Answer me this: Which one do you think is already consistent for you? Which one needs work?